Archive for the ‘ How-To ’ Category

Hairstyles for Holiday with celeb stylist Tommy Buckett

Hi all, long time no see! We’re starting a series on Holiday Hair How-To videos. This time of year, there seems to be an uptick in events on everyone’s social calendars. So we’re here to show you some easy, fun hairstyles to try. Actually, celebrity Stylist Tommy Buckett is! And this guy knows what he’s doing. Working with top celebs such as Ashley Olsen, Sienna Miller and Rachel McAdams, and the former protégé of Oscar Bond and Sally Hershberger, Tommy is known for his trendsetting and edgy styles.

In this video, learn how to turn a fishtail braid into an extra special look!

Check back soon for more looks!

Wonder where we’ve been? Contests, new products and how-to’s galore!

It’s Jessica from the Folica Marketing department here.  Sorry, it’s been such a long time since we last posted!  We’ve been so busy behind the scenes stirring up lots of fun, exciting things for you to check out. 

 For instance, did you see the Great Hair Day Contest sponsored by Allure and Folica?   Upload a photo of your best hair day ever, and you could score a three-day trip for two to New York City.

http://www.folica.com/features/great-hair-day-contest

 Or, get great tips from the beauty experts at Allure

Get the 9 sexist hair ideas ever

http://www.folica.com/features/allure#tab=tab_five

 Allure: 9 sexiest hair ideas ever

More great stuff is coming soon.  Stay tuned….

Hair Treatments – Who Knew?

I learned some very interesting facts this week while working on a bunch of new tips and how-to guides for Hair 101.

One day I was studying hair brushes and the next day it was gels and glues research. Mousses, masks, shampoos and more – it never ceases to amaze me how much there is to know about hair, products and tools.

For example: Do you know the difference between a mask, a hair treatment and a deep conditioner?

I didn’t. Answer:

Hair treatments are like multivitamins for your mane and different types provide different services. E.g., deep conditioners hydrate, clarifying treatments clean and keratin treatments straighten (there’re lots more). Treatments come in a variety of forms: liquids, oils, glazes or masks. Some are meant to be used with heat and others are best left on overnight. The benefits are many and more intense than daily products.

Check the table for identifying the right remedy for your mane:

Hair Treatment Type Remedies Recommended
Smoothing Reduces frizz and flyawaysMoisturizes to improve manageability

Adds softness

It’s a 10 hair Mask
Keratin Refills keratin for long-lasting smoothnessPowerful anti-frizz and straightening

Adds shine

Rusk DeepShine Smooth Keratin Care Deep Treatment
Thickening & Volume Volume, body and thickness Nioxin Intensive Therapy Weightless MasqueKerastase Resistance Volumizing Masque
Moisturizing Replenishment, hydration, restored elasticity and shine Warren Tricomi Walnut Masque
Damage Repairing Restores resilienceSeals cuticles to prevent damage

Hydrates to eliminate dullness

Alterna Caviar Anti-Aging Hair Masque
Color Protection Longer lasting colorMore vibrant color

Shine

Barex ColourLife Masque

3 Hair Treatment Tips:

1. Heat it up: After applying your mask or conditioner, wrap hair in a lightweight towel or shower cap and then use your hair dryer (on low volume, warm air) to heat up your hair. This opens your hair cuticles, which allows the conditioner to penetrate more deeply. 

2. Sleep on it: Apply your treatment before bed, wrap hair in a high bun or a scarf that you don’t mind staining and wake up with deeply hydrated hair. We recommend a dedicated hair-mask pillowcase. 

3. Braid it in: Apply your treatment to damp hair, braid and then wear all day for a style that multitasks – healing your hair and looking good too. This is an especially great summer hair solution. It saturates your hair which “waterproofs” it and helps protect from salt, sun or chlorine. 

As a general rule, we advise using a hair treatment once a week but the drier your hair, the more often you should deep condition. Lots of us use a deep conditioner or mask on the ends of our hair every time we wash.

Use the table above as a guide, but mix it up too! You may find that your hair likes different treatments depending on the season (summer humidity vs. winter dryness). Whatever your need, there’s a treatment with the fix.

Shop all hair treatments

Hair-To Tuesday Recap: Curling with Hot Tools

Last week it was Hair-To Tuesday at Folica headquarters again.

This month it was all about curling. Hot Tools sponsored the event and stylists from La Bottega Salon came prepared with models and curling techniques to teach to the crowd.

New York bloggers in attendance included (but were not limited to) Shyema Azam from Beauty and the Feast and Emily Kroop from A Better Roni and representing StyledOn.

The Folica Hair-To team brought a feast of fruit, cheese, hummus, sweets and wine, which eased any attendee or stylist jitters about curling in front of an audience or for the first time. (And there was at least one attendee who’d never used a curling iron before.)

The stylists demonstrated not only how to curl, but how to then style the curls. From leaving them down and flowing to side-sweeping or pining into a pretty updo, there were a handful of holiday looks that attendees could then try on their own.

The mondo gift bags were distributed (hair dryers, curling irons, products and accessories for everyone) …

and then the DIYing began.

Stylists circulated, giving one-on-one consultations and personalized tips. When one attendee declared that her hair had never once held a curl, stylist Jay declared the night’s mission: No one walks out the door without fabulous curls.

By the time the hors d’ oeuvres had been devoured, it was Mission Accomplished and Hair-To had successfully taught another handful of friends how-to. Bravo!

-

Every month the mission is different. What would you like to learn how to do? (I’m voting for hot rollers.)

And if you’d like to attend, stay tuned. I’ll let you know as soon as the next is on the calendar!

See more photos on Facebook.

Announcing: Holiday Hair How-To Winners. And, Alexa Chung.

For the last few weeks, we’ve been looking at the lovely Folica staffers’ Holiday Hair How-To DIY tips and tricks. The accompanying contest asked you to tell us which product or tool you’d use to get the week’s look. And you did.

The winners are … … …

announced right after this random piece of hair news:

Alexa Chung got a haircut. She debuted it at the 2010 Trophee Des Arts Gala at New York City’s Plaza Hotel last night. (With date, Marc Jacobs. Jealous. BTW I love her. Who doesn’t?)

About the cut, she said: It was inspired by my horselike face, which was looking increasingly disgusting with every inch that was added, so I lopped it off for the sake of the jawline,” she explained. “Hard-hitting news.

Before:

After:

Thoughts? Just want to know who won the contest? Okok.

Joe and Lauren!

CONGRATS! Thank you for playing. Fun, non? Email me your addresses and I will send you one of these:

And one of these (to one of you – I’ll flip a coin):

And the other winner will get the mini clipless curling iron you see here. Sorry, don’t have an individual pic:

x, R

Holiday Hair How-Tos & Contest – Last Chance!

Okay, so we took a week off for Turkey Day and now it’s time for the fifth and final installation of Holiday Hair How-Tos, Featuring: Evening Waves

Our bombshell Folica buyer Charlene was the perfect candidate to try out rollers for a classic, wavy style that’s simple enough for day and sophisticated enough for evening.

Here’re the how-tos and contest detes below. This being the last entry for this contest means that we’re gathering our winners this week to be announced next week. Make sure to enter if you haven’t and spread the word to friends, family and beyond. (If a pal wins, you could always share the wares.)

Remember, there’s an accompanying contest on Folica:

And, I’m doing a giveaway in conjunction with the Facebook fun: In a comment, tell me which product or tool on Folica you would use to get this week’s style (and include a link).

That’s it! At the end of the five weeks of styles, I’ll announce a winner for each week.

Bonus entry points (+1 extra entry each):

  1. ReTweet this contest.
  2. Share the contest on your Facebook page.
  3. Enlist your friends (if they mention you in their comment, you’ll both get an extra entry point).

 

NOTE: One entry per reader pretty please. We need to share the love, and there’s plenty to go around. If you’re in a contest mood, check out the 12 Days of Holiday Magic giveaways from Folica & NaturallyCurly, and the Make a Wish contest on our Facebook page!

Holiday Hair How-Tos & Contest Continues …

Week Four of Holiday Hair How-Tos: Featuring Braid Bash

Buyer Lauren puts her thick mane to good use with a loose, side braid – one of the most popular looks of the year.

  

Remember, there’s an accompanying contest on Folica:

And, I’m doing a giveaway in conjunction with the Facebook fun: In a comment, tell me which product or tool on Folica you would use to get this week’s style (and include a link).

That’s it! At the end of the five weeks of styles, I’ll announce a winner for each week.

Bonus entry points (+1 extra entry each):

  1. ReTweet this contest.
  2. Share the contest on your Facebook page.
  3. Enlist your friends (if they mention you in their comment, you’ll both get an extra entry point).

x

Rachelle

The Baking Soda Hair Cleanse

Lauren reporting.

So, recently, I noticed that all the different products I use to tame my hair, and make it shine, started to build up on my head after a while. It was an awful feeling. My hair would look greasy right after I washed it! This had never happened to me before so I did some online investigating into homemade remedies – hoping to find something I already had in my house. My big discovery was (drum roll) Baking Soda! Baking soda (also known as Sodium Bicarbonate) has so many talents.

 

I didn’t follow any particular set of directions. Instead, I combined a few directions to make my own. Here is the routine:

  1. Warm up a cup of water in the microwave
  2. Dissolve a tablespoon or so of baking soda in the warm water
  3. Shampoo hair as usual
  4. Pour warm baking soda water over your head (Concentrate the mixture on your scalp, if your ends are dry)
  5. Rinse it out thoroughly
  6. Follow with a little conditioner
  7. End the rinse with cool water

I only tried this once, but it really worked! My scalp wasn’t greasy and my ends weren’t dry!  Maybe I’ll consider trying this treatment once a month or maybe I’ll invest in a detox shampoo. Abba Pure Detox Shampoo contains baking soda.

I also came across apple cider vinegar as a good remedy, but I was too chicken to try it out. I’d probably prefer to try Frederick Fekkai’s Apple Cider Clarifying Shampoo. I’m sure Fekkai makes it smell yummy.

Lots ‘n lots more clarifying shampoos.

Naked Ponytail

Hey there. Lauren here. And today, I’d like to talk about the incredibly versatile ponytail.

There are so many things to love about wearing a ponytail. It’s a classic, but it’s also trendy. This season, the big ponytail trend is the naked ponytail. By naked, I mean no elastics or any other visible hair accessories. Surprisingly easy to do, this look only requires a hair tie, a bobby pin or two, and a few minutes. To achieve this look, use the elastic to hold the ponytail and wrap around a section of your hair from below the elastic. Then secure that section of hair underneath the ponytail with a bobby pin or two. I love this style because it’s super easy and makes my look more polished.

Here are two pictures of the naked ponytail.  Kim Kardashian wears it high and Jessica Simpson wears it low.

{photo: The Fashion Spot}

{photo: InStyle}

If you don’t have the hair to pull-off the look, we do. :) Check out the Hairdo Wrap Around Pony from Jessica Simpson.

Shop all HairDo.

Happy styling!

Holiday Hair How-Tos & Contest

Welcoming Week Three of Holiday Hair How-Tos. Today we’re featuring Sleek & Shiny:

Dee from Marketing demos how to do the perfect sleek and straight, and then she adds Bling Strands for a final bit of holiday spirit.

Remember, there’s an accompanying contest on Folica:

And, I’m doing a giveaway in conjunction with the Facebook fun:

In a comment, tell me which product or tool on Folica you would use to get this week’s style (and include a link).

That’s it! At the end of the five weeks of styles, I’ll announce a winner for each week.

Bonus entry points (+1 extra entry each):

  1. ReTweet this contest.
  2. Share the contest on your Facebook page.
  3. Enlist your friends (if they mention you in their comment, you’ll both get an extra entry point).

x

Rachelle