A blog about hair, written by hair junkies at Folica.com

Happy Friday hi! Today’s going to be a good HairJunky day. Starting it off with a debate: To Cut or Not To Cut?

Jillian has the haircut itch. (I think she should get one to start her HairJunky days off with something fresh!)

This is Jillian, (you met her yesterday).

She’s wondering if she can pull off Carrie Underwood’s collarbone length with long front layers:

Jillian’s not looking to change her color, but maybe we can inspire her too. What do you think: Should she cut her hair? If so, what cut do you see her with? And, color change or stay the same?

A short while before I worked here, my agency called to see if I’d be interested in trying out to shoot a new ad campaign. Something about hair they said. Ha, of course, my hair has been center stage since I first started modeling. I think Rent! and say yes! and they send me more details the day of the casting.

The campaign will be for hair company HerCut, which produced a line of goods with a unique concept: Style your cut, not your hair type. (I learn more later: Based on five different cuts (bob, pixie, shag, long layers, etc.) “cut-specific polymers combined with controlled positive, negative and neutral charges deliver the specific, optimal styling benefits each cut needs to look its best.”)

Since it was a hair campaign, I showed up for the casting with natural curls in full effect. Typically, I go to castings with a tamer look because the mane tends to scare potential clients. (Fair.) For this one though, I let it loose and they liked it immediately.

Castings most often involve a (really) quick introduction and maybe a snapped polaroid. This one was a little bit different. I was introduced to a choreographer and asked to learn a quick dance routine – 30 seconds maybe – I could just watch her once or twice and then perform it for the dozen or so client and agency reps lined up and watching from across the room. And, they’d like to videotape it. Okay?

I resisted the urge to duck and run, put on my game face and danced. It included a lot of hair tossing, they loved it, and I got the job.

My character (cut) was “Curly Bob”. We spent two full days shooting photo and video – posing and dancing around with bouncing curls on a set that looked like an airplane hangar and was manned by a crew of 50. It was as exhausting and exhilarating as shoots always are.

Fun bit: Kyan Douglas, the ‘grooming expert’ from Queer Eye for the Straight Guy and Emmy Award-winning beauty expert is HerCut’s brand ambassador. And ever-charming of course.

When the campaign goes live, I will let you know.

Fun bit part duex: My first day at Folica, our designer Jan mentions something about the creative she’d just received from the new brand we were bringing in, something about styling your cut …