A blog about hair, written by hair junkies at Folica.com

Celebrity NYC hairstylist and salon owner Rita Hazan just announced a new “interactive digital salon experience” (aka website). It’s um amazing. Beautiful, full-screen photos of the salon take you from Reception to the “Boss Lady’s” office, with stops at the stylists’ stations, dryer lounge and color room where you can watch a video of Rita making mix-magic.

The Experience also includes How-To videos, Trend news and Rita’s bridal portfolio. 

The mesh of media and the expansiveness of the images makes it feel refreshing, smart and new. I think it’s fabulous dahling. What about you?

Rita Hazan Salon

Hi everyone! So sorry for yesterday’s missing Trend Run feature. The appointment at Sally H.’s for Jan’s makeover turned into a full day of cuts, colors and then an impromptu Keratin treatment for yours truly. Given the fact that my hair isn’t allowed near water, elastics, bobby pins or products for the next 72 hours, I’ll have to postpone Trend Run until next week. Bummer .. but! now I can give you a first-hand report on Keratin.

Now, why in the world would I OK a Keratin treatment on the fly? 1. As a fearless hair-scout, it was my duty, and 2. Sally Hershberger said I should.

As a consumer, I didn’t think I wanted it because I like my natural texture – especially after seeing what it’s capable of since starting Trend Run.

(Another trick Sally mentioned is applying a Keratin treatment to only sections of hair, weaving it throughout for a more subtle change.)

So, for the first three days my hair will be stick-straight, then I’ll wash it (promise not to wait a week this time) and we’ll have a look-see at what one of the hottest new hair trends on the market is all about.

I captured the application on video, took notes on brands, quizzed Sally’s crew and will update you on the process throughout. (4 – 6 weeks in all.)

Check out a first-day photo and the bonus color, below. I actually told the colorist (Erin Bogart – brilliant) that I loved her.

There’s a play-by-play of yesterday’s events on Twitter (@NYHairJunky). I’m also editing photos and video, will post por supuesto.

x, R